Our Logo Story

The Demos Identity

A symbol of connection, bridging worlds through innovation

Our Logo Story

The Demos logo isn't just a mark—it's a visual representation of our mission to connect the disconnected. Like folded petals forming a unified whole, our 'D' embodies the beautiful synergy that happens when isolated systems come together.

Logo Variations

🎯 Logotype

The full horizontal logo combines the icon with the "demos" wordmark. This is your primary logo for most applications.

Perfect for: Website headers, marketing materials, email signatures, presentations, wide banners

⚡ Logo Mark

The standalone 'D' icon works independently when space is limited or square formats are needed.

Perfect for: App icons, social media profiles, favicons, compact spaces, watermarks

📐 Vertical Logo

The stacked version (icon above text) provides balance in compact, portrait-oriented spaces.

Perfect for: Mobile apps, narrow sidebars, square formats, profile pictures

Spacing & Construction

To ensure the logo remains visually balanced and consistent, maintain these minimum clear space requirements:

• Top clear space: 105pt

• Side clear space: 120pt

The logo is built on a precise grid system that ensures consistent proportions across all sizes, visual balance, and proper alignment of all elements.

✨ Usage Guidelines

Use the Horizontal Logotype When:

• Making a bold first impression on your website

• Creating marketing materials that demand attention

• Designing email signatures that leave a lasting mark

• Building presentations that inspire confidence

Use the Logo Mark When:

• Creating app icons that stand out on any device

• Designing social media profiles that capture attention

• Building compact interfaces where space is precious

• Adding subtle brand touches to your designs

Use the Vertical Logo When:

• Working with square or portrait formats

• Designing for mobile-first experiences

• Creating profile pictures and avatars

• Building narrow sidebar layouts

🎨 Download Logos

Complete logo package includes:

• Horizontal logotype (SVG)

• Vertical logo (SVG)

• Logo mark/icon (SVG)